The market in 2012 has improved, inventory is down almost 13%; settled sales are up 14%; median price is the same, $200,000; days on the market are down 8% from a year ago. So why doesn’t everyone feel better? One reason is while TREND MLS shows inventory down, that number does not reflect the actual number of new homes on the market. For instance a builder may show 5 listings in MLS, but it might really represent 100 more houses to sell in that particular job. Also the number of investors buying properties is still great. Another reason, the median price this October was 200,000 in 2007 the median price was 228,000 a 12% drop. There is still almost 10 months of inventory that is still so shows we are in a buyers market. The houses that are selling are the ones with good equity because the buyers are very discerning.
Date | Active Listings | Pending Sales | Median Price |
August 2012 | 54,968 | 5,459 | $204,900 |
September 2012 | 53,701 | 4,852 | $199,900 |
October 2012 | 52,667 | 5,331 | $200,000 |
August 2011 | 62,417 | 4,619 | $199,900 |
September 2011 | 61,874 | 4,055 | $199,800 |
October 2011 | 60,421 | 4,385 | $199,900 |
The Essentials:
- Positioning, pricing
- The use of social media is extremely important and print media should be a part of every sellers marketing strategy.
- Open houses – essential, especially in the spring
- Web site presence, 400+ websites
- Social media presence, Facebook, Twitter, use to leverage those networks to share your property information
- Print media – Inquirer, real estate books
- Philly.com and Carousel #1 media site in region
- An upper end brand like Christies and extraordinary properties magazine marketed to upper income property owners
- Target mailings/marketing
- MLS management
- Professional pictures
- Unique websites for your properties
- E-flyers to targeted agents
- E-flyers to large buyer database
- Press releases, property specific, to 125+ newspapers
- A text marketing program that provides instant information about your property
Things to Consider:
- 10,000+ Building lots approved or in approved process
- 30% of purchasers are investors
- Getting a house to appraise is difficult today. Buyers look on sites like eppraisal, Zillow, Trulia to get values.
- “House Lock” (owing more on the mortgage than the house is worth) still keeps millions of potential buyers out of the market especially the under 40 group (nearly 50%)
- The “under 40” group are the move ups and if 50% can’t move it makes a housing recovery difficult
- First time homebuyers are 34.7% of the market, the lowest in years (normally 40+%)
- All cash investors are too much competition for the first time homebuyer. Investors purchased 20% of all homes in October.
- All cash buyers made up 29% of all sales in October
- Housing starts in October hit the highest level since July 2008, BUT the increase was all multi-family apartment starts.
- Apartment construction at a 10 yr high while home ownership levels continue to contract
- There is a thriving on your lot/custom home market that’s all about having someone connect the dots and find the lots
Lot finder + Buyer = New home.
Buyers are frustrated to an extent by dropping inventories and the inability to find the right home. There are 1000’s of lots, 1000’s of frustrated byers and many frustrated builders. That would seem to be a formula for success. The lot finder/positioner is the key. The Outlook for housing will depend on jobs. If unemployment goes down, the housing market will pick up and gradual improvement will happen in 2013. Real estate is “local” neighborhood by neighborhood, street by street. Some neighborhoods or streets are sellers markets and some are buyers markets even in the same township. While housing will improve much more in harder hit states like California, Arizona, and Nevada it won’t improve as dramatically in our market.